The Brand: Manhattan College is a Lasallian Catholic institutioin located in the Bronx NY with a core mission to promote faith, respect, education, community and social action.  
Campaign Objective: Break free from the generic world of higher eduction advertising with a simple but bold campaign that connects directly to the target audience. 
Solution: Focusing on the brand pillars and identifying the different opportunities Manhattan College offered their students helped create a foundation for the campaign line " The Promise of...", the diverse selection of opportunities both national and international, a quite campus just a subway ride from New York City
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